The Tyranny of the OR in Sales and Marketing
Running Sales For the past year and a half, I have been the executive vice president of both sales and marketing for a great company called Pixability in Cambridge. It’s […]
Sales
2 Quick, Powerful Fixes To Marketing That Don’t Involve Social Media
The Value Proposition Challenge I love great salespeople. They know their customers’ business needs; they know their products; and – most importantly – they know how to link the two […]