Hey Marketer, RTFM
In the 1990s, I gave up a great engineering management role at a technology company to pursue my passion for marketing. Since then, I’ve had an exciting and fulfilling time […]
Marketing
The Fragile Nature of Brand Equity
As marketers and business leaders, we spend years, if not a lifetime, cultivating our brands. They define who we are and generate an annuity of business and goodwill for decades. […]
The Marketer’s Dilemma
“I feel as if the train left the station and I’m standing on the platform watching it fade into the distance,” exclaimed a friend of mine whom I regard as […]
A Statistically-Interesting Social Media Thanksgiving with Sarah Palin
What a difference a year makes. Last year, our large Thanksgiving gathering was still divided and at odds over the then recent 2008 presidential election. With the exception of Sarah […]