Rubio on Rails: My Experience with the Apple Genius Bar and Going Off Message
As a lover of politics and technology (and a little bit of mayhem), I don’t think there’s been a better time than the one we are in right now. The […]
Marketing
The Tyranny of the OR in Sales and Marketing
Running Sales For the past year and a half, I have been the executive vice president of both sales and marketing for a great company called Pixability in Cambridge. It’s […]
The Hyper-Social Organization meets Contemporary Marketing
I met with Francois Gossieaux, co-founder and President of Human 1.0, to discuss elements of his book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media. Human 1.0 is […]
2 Quick, Powerful Fixes To Marketing That Don’t Involve Social Media
The Value Proposition Challenge I love great salespeople. They know their customers’ business needs; they know their products; and – most importantly – they know how to link the two […]
Shitwork
I’m starting to wonder whether an old house is a metaphor for business. Strike the “old” – maybe any house is a metaphor for business. How so? If you ignore […]
Empty Storefronts and Self-Inflicted Wounds
There’s always a sense of excitement when we drive into a town and find a vibrant and diverse community filled with people and beautiful, occupied storefronts. Too frequently, though, we […]
Marketing House of Pizza
There is great pizza and mediocre pizza. It’s that black and white – or should we say red and white? It should come as no surprise that there is a […]
Outsourcing Marketing Competence
“You’ve got to be kidding me,” I exclaimed while leading a marketing team on a walk through of an existing marketing automation system. “The lead nurturing content is wrong and […]
Marketing Improvisation Defines Market Success
Product Launch. Mention that to any savvy marketing person and you’ll likely get an interesting reaction that reflects a blend of euphoria and post traumatic stress disorder. As contemporary marketers, […]
Don’t Mute Brand Dissonance
My parents, like most, always had a repertoire of sayings that they used to keep their wayward children moving in the right direction. My father used to frequently say: “Tell […]