Marketing

I’m starting to wonder whether an old house is a metaphor for business. Strike the “old” – maybe any house is a metaphor for business. How so? If you ignore […]

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There is great pizza and mediocre pizza. It’s that black and white – or should we say red and white? It should come as no surprise that there is a […]

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“You’ve got to be kidding me,” I exclaimed while leading a marketing team on a walk through of an existing marketing automation system. “The lead nurturing content is wrong and […]

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Product Launch.  Mention that to any savvy marketing person and you’ll likely get an interesting reaction that reflects a blend of euphoria and post traumatic stress disorder. As contemporary marketers, […]

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My parents, like most, always had a repertoire of sayings that they used to keep their wayward children moving in the right direction. My father used to frequently say: “Tell […]

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