General Interest

“You’ve got to be kidding me,” I exclaimed while leading a marketing team on a walk through of an existing marketing automation system. “The lead nurturing content is wrong and […]

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During a recent drive through my hometown, I noticed that my junior high school (or middle school in today’s vernacular) had been replaced by an entirely new building. I was […]

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Product Launch.  Mention that to any savvy marketing person and you’ll likely get an interesting reaction that reflects a blend of euphoria and post traumatic stress disorder. As contemporary marketers, […]

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In 1998, while living north of Boston, I co-founded an internet services company in Atlanta. The following year, when the venture got traction, my family and I left New England, […]

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In the 1990s, I gave up a great engineering management role at a technology company to pursue my passion for marketing. Since then, I’ve had an exciting and fulfilling time […]

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There are more than 100,000,000 lines of code running over dozens of processors in a contemporary automobile. That programming controls everything from the transmission gear selection to the tail light […]

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As marketers and business leaders, we spend years, if not a lifetime, cultivating our brands. They define who we are and generate an annuity of business and goodwill for decades. […]

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I began blogging in 2004 at the behest of my friend Dave Forstrom, who’s now a public relations manager at Microsoft. “You have passion about everything you do, Rob,” he […]

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