Six Business Lessons from a Burger Joint
Starting a new venture is hard. It can also be lonely, especially if you’re the sole founder. These days, entrepreneurs quickly learn to work virtually and inexpensively, especially if the […]
Customer Service
Rubio on Rails: My Experience with the Apple Genius Bar and Going Off Message
As a lover of politics and technology (and a little bit of mayhem), I don’t think there’s been a better time than the one we are in right now. The […]
The Hyper-Social Organization meets Contemporary Marketing
I met with Francois Gossieaux, co-founder and President of Human 1.0, to discuss elements of his book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media. Human 1.0 is […]
2 Quick, Powerful Fixes To Marketing That Don’t Involve Social Media
The Value Proposition Challenge I love great salespeople. They know their customers’ business needs; they know their products; and – most importantly – they know how to link the two […]
Empty Storefronts and Self-Inflicted Wounds
There’s always a sense of excitement when we drive into a town and find a vibrant and diverse community filled with people and beautiful, occupied storefronts. Too frequently, though, we […]
The Fragile Nature of Brand Equity
As marketers and business leaders, we spend years, if not a lifetime, cultivating our brands. They define who we are and generate an annuity of business and goodwill for decades. […]
The Recipe for Great Service
Many years ago, like many young boys from my neighborhood, I went to work at a famed Italian restaurant in Boston’s ethnic North End called “The European.” Even as a […]