The Tyranny of the OR in Sales and Marketing
Running Sales For the past year and a half, I have been the executive vice president of both sales and marketing for a great company called Pixability in Cambridge. It’s […]
Competitive Strategy
2 Quick, Powerful Fixes To Marketing That Don’t Involve Social Media
The Value Proposition Challenge I love great salespeople. They know their customers’ business needs; they know their products; and – most importantly – they know how to link the two […]
Marketing Improvisation Defines Market Success
Product Launch. Mention that to any savvy marketing person and you’ll likely get an interesting reaction that reflects a blend of euphoria and post traumatic stress disorder. As contemporary marketers, […]
The Fragile Nature of Brand Equity
As marketers and business leaders, we spend years, if not a lifetime, cultivating our brands. They define who we are and generate an annuity of business and goodwill for decades. […]