2010

Product Launch.  Mention that to any savvy marketing person and you’ll likely get an interesting reaction that reflects a blend of euphoria and post traumatic stress disorder. As contemporary marketers, […]

Share

My parents, like most, always had a repertoire of sayings that they used to keep their wayward children moving in the right direction. My father used to frequently say: “Tell […]

Share

In 1998, while living north of Boston, I co-founded an internet services company in Atlanta. The following year, when the venture got traction, my family and I left New England, […]

Share

In the 1990s, I gave up a great engineering management role at a technology company to pursue my passion for marketing. Since then, I’ve had an exciting and fulfilling time […]

Share

There are more than 100,000,000 lines of code running over dozens of processors in a contemporary automobile. That programming controls everything from the transmission gear selection to the tail light […]

Share

As marketers and business leaders, we spend years, if not a lifetime, cultivating our brands. They define who we are and generate an annuity of business and goodwill for decades. […]

Share

“I feel as if the train left the station and I’m standing on the platform watching it fade into the distance,” exclaimed a friend of mine whom I regard as […]

Share