Six Business Lessons from a Burger Joint
Starting a new venture is hard. It can also be lonely, especially if you’re the sole founder. These days, entrepreneurs quickly learn to work virtually and inexpensively, especially if the […]
Blog
Rubio on Rails: My Experience with the Apple Genius Bar and Going Off Message
As a lover of politics and technology (and a little bit of mayhem), I don’t think there’s been a better time than the one we are in right now. The […]
Digital Darwinism
I take hiring very seriously. Though it sounds like a platitude, please allow me to elaborate. For a recent marketing position of mine, I looked at 274 resumés, conducted 18 […]
Career and Business Lessons from Curious George
I recently attended a company offsite where my fellow executives and I took a hard look at our rapidly growing business. Often, growth can blind companies to latent problems that […]
The Tyranny of the OR in Sales and Marketing
Running Sales For the past year and a half, I have been the executive vice president of both sales and marketing for a great company called Pixability in Cambridge. It’s […]
The Hyper-Social Organization meets Contemporary Marketing
I met with Francois Gossieaux, co-founder and President of Human 1.0, to discuss elements of his book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media. Human 1.0 is […]
2 Quick, Powerful Fixes To Marketing That Don’t Involve Social Media
The Value Proposition Challenge I love great salespeople. They know their customers’ business needs; they know their products; and – most importantly – they know how to link the two […]
Shitwork
I’m starting to wonder whether an old house is a metaphor for business. Strike the “old” – maybe any house is a metaphor for business. How so? If you ignore […]
Empty Storefronts and Self-Inflicted Wounds
There’s always a sense of excitement when we drive into a town and find a vibrant and diverse community filled with people and beautiful, occupied storefronts. Too frequently, though, we […]
Marketing House of Pizza
There is great pizza and mediocre pizza. It’s that black and white – or should we say red and white? It should come as no surprise that there is a […]